Understanding The Who, What, Why, & How of Digital Marketing

Who Is Involved With Digital Marketing? 

The “who” of digital marketing involves a lot of different people. There are web developers who build websites for companies and make sure that they are optimized for search engines; there are content creators who write blog posts and articles for websites; there are social media managers who create campaigns and monitor accounts; there are SEO specialists who ensure that websites rank well in search engine results; and there are graphic designers who create visuals for websites and campaigns. 

What Is Digital Marketing? 

Digital marketing is a broad term used to describe any form of online advertising or promotion. It encompasses everything from search engine optimization (SEO) to email campaigns to paid advertisements on social media platforms such as Facebook or Twitter. The goal of digital marketing is simple: To get more leads, conversions, or sales by leveraging online channels. 

Why Should I Use Digital Marketing? 

Digital marketing offers businesses an opportunity to reach potential customers in ways that traditional marketing methods cannot. With digital marketing, you can target specific demographics or individuals based on their interests and behaviors, allowing you to tailor your message accordingly. Additionally, digital marketing allows businesses to measure ROI more accurately as compared to traditional forms of advertising such as radio or television ads. 

How Do I Get Started With Digital Marketing? 

The best way to get started with digital marketing is by identifying your goals and objectives—what do you want to achieve through digital marketing? Once you have identified those goals, you can then begin creating a strategy that will help you meet those objectives. This strategy should include research into your target audience along with an analysis of their demographics and interests so that you can create content that resonates with them. You should also consider which channels will work best for reaching your audience—for example, if your target audience is active on Instagram then focusing on creating content for this platform will be more effective than creating content for LinkedIn. Finally, it’s important to track metrics—how many people saw your post? How many people clicked on it? How many people converted after seeing the post? All these metrics will provide invaluable insight into the effectiveness of your campaign so that you can adjust accordingly in future iterations if necessary. 

Go Digital!

Digital marketing has become increasingly important over the past decade as businesses realize just how effective it can be when it comes to reaching potential customers online. Understanding the “who” involved with digital marketing as well as the “what” it entails is essential in order to develop an effective strategy tailored specifically towards achieving your business’s goals and objectives online. Expanding upon this knowledge by researching target audiences along with tracking key metrics will help ensure success when implementing any kind of digital marketing campaign!