Your website is your storefront in the internet world. Think about it.
Where would your store be located? On Main St.or in the middle of nowhere? When someone happens to step inside...do they see a dusty abandoned hallway or an inviting atrium with a pleasant decor and freshly made chocolate chip cookies at the front desk?
Put yourself in your potential customer's shoes who just jumped on to google.com to do some research on where to research/buy: dress shirts, smoothie, massage therapist, a precision machining company, house, etc.
Where is your website listed? (...remember to think this is your store/company)
Page 1...or Page 10
Is it difficult or easy to find your business online?
...Now imagine you managed to land on your website (in your store/at your office). Did you find what you came for? Did you get sketched out and leave? Did you give some information for them to follow up on? Did you make a purchase?
Today, many small businesses are realizing what the web has to offer with the unique ability to gather data. Why? Because this data helps you (Mr./Mrs. Owner) make informed business decisions in order to increase your bottom line.
Sounds great and all in your head right?....But you say-I don't have time for this now. Every day that goes by without your company reacting to the evolving business environment only means your competition is getting that much more of a head start and taking your business away.