We came across a great study conducted by Today comScore, Neustar Localeze and agency 15 Miles for local businesses that examines the different devices people use to search for information.
The Golden Nugget: 78% of all local searches (i.e: hartford ct barber, glastonbury ct italian restaurants, suffield ct lawyers, etc.) done on a mobile phone resulted in PURCHASES. Imagine seeing someone walking down the street about to pass your store and knowing you have a 78% chance of earning their business. Do you like those odds? The catch....your business needs to show up in the search results. Even better the study shows the main reasons people searched in the first place beginning with most the most popular being: finding out the address/location followed by finding businesses/services needed and coming in third, phone number.
TRY THIS: Enter your company's TOWN, STATE followed by the terms you think people are using to find your company for the three instances mentioned above. On what page is your website located? If it isn't on page 1 your competition is beating you. DO NOT PANIC. We can help you. Here are some tools we can use for starters: 1. Search Engine Optimization (SEO) means we make your website Google's best friend and more likely to show up in searches related to your business 2. SEM: Alternative to using SEO is actually bidding for a spot on the first page by investing in Search Engine Marketing.
Check out the full write up here: http://bit.ly/localsearchstudy
Have any questions? Let CAM Marketing Group help. We are local guys helping local businesses.