We know all about best practices in pay per click management. Not only do we follow them, we test them, over and over again to make sure that if we say something is best for your account – we have the data to prove it.
Anyone can claim to be a “PPC Manager”, but that doesn’t mean that they have the skills or experience to deliver the very best for your campaign. All of our analysts have proven their skills long before we even consider letting them near your account. It goes without saying that we only hire Google Adwords Certified staff. That’s a given, an entry requirement. But it in the same way that a Drivers License doesn’t make you a good driver, Adwords certification is the very least we demand. We test our staff rigorously, follow our own ever developing best practice methodology and benchmark every account against its peers.
Professional Adwords account management needs professional tools. You wouldn’t consider surgery with a home first aid kit – you would insist on the best. Nor should you put your Adwords account in the hands of managers using simple tools. We’ve tested a dozen commercial PPC management platforms and none could meet our standards – so we took the best elements of our discoveries and crafted our own, and we continue to invest and develop it to give our analysts the best tools we possibly can.
Google Adwords Management
It’s all about your goals. Whether you want more calls, form completions or sales, we will work closely with you to design and deliver the right approach.
Our team of certified professionals will ensure that we continue to improve your campaign performance, day after day, week after week, month after month.
Every account we manage:
- Gets regular hands on optimization – we NEVER set and forget your campaigns
- Is stringently tested using advanced statistical analysis
- Has remarketing campaigns (which you need to know about) as standard – because they work
Phone calls from prospects are often a primary goal for a pay per click campaign. If you are paying for ads to generate calls then it’s essential that you know how many calls you are getting and which parts of your campaign are making the phone ring.
Our advanced call tracking system means that we can account for every call that results from your pay per click campaign, deliver full call recordings and detailed analysis.
Don’t spend money on generating phone calls with your pay per click campaign without tracking the results.
Retargeting (or remarketing as it is often called), is one of the most powerful ways to boost your PPC campaigns to make them more effective. By showing targeted, appropriate ads to your hottest prospects in the weeks and months that follow their visit to your website we can entice them back to your website to make their enquiry or complete their purchase.
Landing Page Development
Successful pay per click campaigns are about a lot more than ad clicks. The landing page on your website that a visitor sees when they click your ads is just as, if not more important. A well designed landing page can double or triple the return on your ad spend. That’s why when our client campaigns demand it, we can design high converting, compelling landing pages that work hand in hand with your pay per click campaign.