First step: Choose the keywords that are most relevant to your business that you'd like to start showing up in search for in a city close by.
(i.e. If your business is "Andres Amazing Barber Shop", a keyword for you might be "barber shop in Plainville ct")
Second: We'll analyze your website to find out areas that could be improved on to meet those goals. We'll also take a snapshot of search results to determine where you're showing up already (limited to the first 9 pages of Google search results). Taking a third-person perspective of how your website is functioning is important to the success of any campaign.
Third: The other key to any good campaign is to see who else is in the space we're going after. Are the websites in that search result doing SEO? If so, how well are they doing it? Once we establish a baseline of where you are, we look for their shortcomings and capitalize on them to overtake the position.
I hope you're competitive. Because we are.
Results: Because we're helping you earn your rankings, we've tied how we earn our living to the success of the campaign. In the early stages of your campaign is at a relatively low cost and doesn't start to increase until you've reached page 2 of Google, Yahoo!, and Bing. (Yes, roughly 20% of the internet still uses alternate search engines)
Did you know: iPhone and Siri users default search engine is Bing.